Zen And The Heart Of Social Media : a small publication offering clear and awakening insights into online practices and strategies - justadanda.com

Written by MediaSnackers (a company I founded in 2006), the go-to guys for companies and organisations who want to understand & effectively use social media (working with the likes of BBC, Gates foundation, UNICEF, Ubisoft, Welsh Assembly, Hasbro etc.):

“This book expands and explores the reasoning behind our approach as social media practitioners and zen adventurers.

Presented as a collection of mantras / insights / statements / principles / standards (via 33 chapters) which have evolved through our experience of working with a cross-sector group of clients and which have their roots in a decade of online activity plus roles in the public & private sector.”